Copilot+ PC Launch
Spring of 2024, Microsoft introduced Copilot+ PCs—the fastest and most intelligent Windows PCs ever built. Designed for AI, this new category of Windows PCs spans the entire Windows PC ecosystem.
The event not only elevated Microsoft’s brand visibility but also firmly positioned Copilot+ PCs at the forefront of AI-driven computing. Attendees, both internal and external, praised the event’s design and aesthetic execution as one of Microsoft’s most compelling in years. The design successfully captured a new era of empowerment and possibility, blending AI innovation with a human-centric approach—striking the perfect balance between technology and humanity.
Photos: Travis Trautt
My Role
In close collaboration with the brand, event, engineering, and marketing teams, I served as a key creative stakeholder, acting as creative director for the 3rd and 4th chapters while overseeing the initial event creative development. I led the design and direction of custom graphics, animations, and videos, while also shaping talk tracks, messaging, and on-stage visual branding. Every visual element was intentionally crafted to enhance the speakers' narratives, creating a cohesive and engaging experience.
Chapter 3 - Copilot+ PC Innovation
The visual storytelling in this chapter took a conceptual approach to illustrate how AI is woven into every layer of the computing stack. Key topics included the state-of-the-art AI models powering features like Recall and the Windows semantic index. Additionally, the new NPU computing power of Copilot+ PCs needed to be highlighted. I designed this section in collaboration with the internal Visual Design team, who animated the Snapdragon series chip and the apps that will continue to perform seamlessly through the Prism Emulator for Windows.
Chapter 4 - Microsoft Surface Copilot+ PCs
Utilizing the wide 3:1 screen format, I collaborated with the internal Visual Design team to showcase the new Copilot+ PC Surface Laptop and Pro gliding and morphing across the screen. These transitions enabled seamless shifts between devices, topics, and presenters. I also supported the speakers with a dynamic visual style of UI slides—consistent with the preceding chapter—to highlight new AI features available exclusively on Copilot+ PCs.
